Corporate Brand

Brand Overview

In 1994, the PBN brand was launched in Australia.  Shortly thereafter, with an innovative products catalogue in-hand, PBN launched its brand overseas.  Since then, PBN has achieved a profitable and sustainable growth.  Today, PBN is recognized as a leading supplier of optical broadband products, globally.

In 2009, PBN launched a fresh new corporate logo and brand.  The changes to the logo are only minor.  PBN’s intention was not to change the logo significantly.  PBN was looking for a fresh new look that recognized current and historical achievements, but at the same time emphasize the message, the company is taking another step towards expanding its operations and brand building for future success.

When PBN thought about refreshing the logo graphic and corporate brand, the objective was to make only minor changes with the purpose of creating greater uniformity in the markets in which PBN operates.  The new logo graphic will make the PBN brand more distinctive and easier to control worldwide.  The new design preserves the already successful corporate brand and market position, while at the same time reiterates PBN’s innovation and focus on the future.

About the Logo

The logo adopts solid blue as the corporate colour.  The globe represents the planet earth; the horizontal lines signify fibre optics and the number of lines stand for the seven continents on earth.

About Bridging the Light

‘Bridging’; With PBN’s products, it is possible to bridge the gap between existing and emerging technologies.  By leveraging legacy infrastructures with new solutions, networks are connected to form a solid transport medium, providing a logical and innovative way to meet the service demands of the future.

‘Light’; Light is the ultimate method of access in communications.  By building systems with a fibre optic infrastructure, networks are future-proof against broadband bottlenecks.  Light represents speed, distance, endurance, lower maintenance and real value for money.